The outcome
We set up tracking and reporting views around traffic, conversions, campaign performance, and lead sources.
All services
Analytics
Reporting should answer practical questions, not bury the team in dashboards.
DDN sets up analytics and reporting that answer the questions owners actually ask — where leads come from, what marketing is paying off, and what changed this month — instead of burying the team in dashboards nobody reads.
Analytics
Conversions
Dashboards
Campaigns
Traffic
Leads
KPIs
Review
What's included
Scope that's clear from the start.
We set up tracking and reporting views around traffic, conversions, campaign performance, and lead sources.
- 01
Analytics setup
- 02
Conversion events
- 03
Dashboard planning
- 04
Campaign reporting
- 05
Monthly review support
How we approach it
From brief to launch.
- 01
Define decisions to support
- 02
Track the right events
- 03
Build clear views
- 04
Review trends
- 05
Adjust priorities
Start from decisions, not from dashboards
Useful reporting starts with the questions the business needs answered: which services get inquiries, which pages and campaigns produce them, and whether this month is better than last. We define those questions first, then track only what answers them. Fewer numbers, watched consistently, beat a wall of charts.
Conversion tracking is the foundation
Traffic counts mean little without conversion events. We configure form submissions, phone-number clicks, booking actions, and key page views as tracked events, with campaign tagging in place, so every lead can be traced back to the channel and page that produced it.
Reporting after a redesign or campaign launch
Redesigns and new campaigns are exactly when measurement breaks: events stop firing, tags get dropped, and comparisons become meaningless. We rebuild tracking as part of launch and set baselines, so the before-and-after story is real data rather than impressions.
Reports written for owners, not analysts
A monthly report should be readable in five minutes: what happened, why it matters, and what to adjust. We build clear views and plain-language summaries so leadership can act on the data without needing someone to translate it.
Service FAQ
Common questions before starting.
What should a small business actually track on its website?
Form submissions, phone-number clicks, booking or order completions, and where those visitors came from. Rankings and traffic are context; contact events are the measure of whether the website is working.
Do you set up Google Analytics and conversion tracking?
Yes. We configure analytics, conversion events, and campaign tagging, and connect them into views that show which pages and channels produce leads.
Can you tell us which marketing channel our leads come from?
Yes, when tracking is set up correctly. With tagged campaigns and conversion events, leads can be attributed to search, paid ads, social, email, or direct visits, which shows where the budget is earning its keep.
Our analytics broke after a website change. Can you fix it?
Yes. This is one of the most common reporting problems we see. We audit what stopped firing, rebuild the events and tags, and set fresh baselines so month-over-month comparisons are trustworthy again.
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